Have you ever thought about how digital marketing works? It is very necessary to know for being successful in digital marketing. In this article, we have discussed 6 ways of digital marketing. Let’s have an attentive eye through this article.
In the internet era, the buying behavior of customers has changed. In 2019 14.1% of all retail sales all over the world were conducted online. Experts are saying that this sale will touch 23% in 2023. People are buying everything online, from grocery to flat. This change of behavior made digital marketing so important. But do every business owner know how digital marketing works?
Every business owner needs to know the importance of digital marketing. Understanding how digital marketing works, business owners will be able to make strategies. Here we will discuss what you need to know about digital marketing.
Knowing the type of digital marketing, you will be able to set the strategy for your business.
Digital Marketing: What You Need to Know
Marketing is essential for every business, but if you do not know how to do that, you are just wasting your money. Without knowing the process, you will never be able to reach your customers. Let’s start with digital marketing types, and then we will discuss how digital marketing does the job for you.
Types Of Digital Marketing
First, every business owner should know the types of digital marketing to set the business’s proper strategy. If business owners know how digital marketing works, then decision-making will be easy for them. Here are the types of digital marketing
Your website is the foundation of your digital marketing strategy. Your website gives the first impression of your business to the customers. That is the place where all of your leads will come and become paying customers.
Here are some advantages of owning a website:
Business credibility: A website adds credibility to your business. Facebook or any other social network business page can not earn the faith of the people. It would help if you had your domain and hosting to build a website.
A website needs proper maintenance, and people are aware of those facts. So, having a website makes the business more credible to the customers.
A website is like a physical store. People feel comfortable when they see you own a website and they purchase your products tension-free.
Better E-mail response: Owning a website means owning your domain. That means you will communicate with your customers with domain mail. Domain mail always gets more answers than regular e-mails.
Tell people about your business: Before selling products, you have to tell people what you sell and what is the feedback of your product, right? Well, nothing can do better than a website. You can showcase your products, show the reviews, and tell about your company on your webpage.
A website is your business portfolio. You do not need to tell people about your business. They will find out who you are.
Compete with the big bosses: If you are a new or small business owner, you can not compete with an established business. You are unable to invest in marketing. You cannot build a physical store as good as them. But you can create the same kind of website they have.
With an attractive and functional website, you can compete with the big bosses in the town.
24/7 Sale: No company can open their physical store 24/7 a week. But with a website, you are never close. You can sell anytime and anywhere.
Website is the base of your digital marketing. So you should invest your time and money in that. Don’t worry. Websites do not cost as much as the physical store does. But never think of building a website by yourself either. A website is a complicated thing to design. Minor mistakes will result in losing a potential customer.
Top Website building companies
There are many website design and development companies. Upqode, clay, Digital Silk are some of the top web design companies in the world. But they will charge you as much as $200/hr. WebTech is another company that delivers top-quality websites at a cheaper rate than the others.
Build an attractive, user-friendly, and functional website to start your digital marketing now. But how? Let’s discuss the process.
Search Engine Optimization (SEO)
51% of shoppers said they use Google to research before making a purchase online. That’s why search engine optimization is essential to increase sales. If you want to reach potential buyers and convert them into your paid customers, you should start with search engine optimization. Without proper SEO, you will miss many potential customers.
What is search engine optimization?
Search engine optimization is a technique to rank your website higher on the search engine when people search for relevant products for your business. The goal is to rank higher on the search engine results page (SERP) to increase your page’s visibility. The higher the SERP rank, the more possibility of sales, which is the central concept.
Why is SEO important to business?
The goal of SEO is to bring quality traffic to your business. It is not about the sales you will get right now but about the leads you are getting. With a good marketing strategy, you can convert those leads into your paid clients.
By emphasizing specific keywords, you will be able to those visitors who are more likely to be interested in your products or services. You have to optimize your content and product page with those keywords to bring potential clients.
You also can build some landing pages and offers to get e-mail addresses from visitors. Landing pages are valuable to convert your leads into regular customers.
Best SEO practices
Search engine optimization is a vast thing. It is tough to cover in a short space. Here are some tips:
- Write quality content with more than 1000 words. One thousand eight hundred ninety words have to be exact. Google prefers extensive range, and they show them at the top of the search query.
- Format articles. Use header tags properly. Use bold and italic formatting for essential points.
- Use bullet points.
- Use infographics and visuals.
- Use keywords and meta description on every page.
- Use internal and external links. To learn more about the importance of link building, read this.
So, now you know the importance of SEO. But maybe you are wondering how you can improve the SEO of your website. As we told you earlier, Search Engine Optimization is a vast concept. We recommended that you take a survey of your website before proceeding. It is always better to take help from an expert team to optimize your website correctly.
There is a saying, “Content is King.” Content is the most critical part of Search engine optimization, and Content marketing is a must if you want to engage your target customers for specific products.
You can create content for various purposes, like, generating brand awareness, growing site traffic, boosting leads, or retaining customers. So, it doesn’t matter which digital marketing strategy you are planning to take on. You need quality content to back your system.
The contents can be as short and simple as a ‘thank you’ e-mail to someone who has subscribed to your e-mail list. Your content can be a longer, more detailed piece like an eBook that describes and provides information about one of the biggest challenges that your target customers face. You should follow the 4’C rules in content marketing
- Create- This is the foundation of content marketing, creating engaging, informative, and quality content.
- Captivate – Build trust by producing unique and informative contents for the visitors and existing clients
- Community – Build a community to boost the performance of your content. No other method can match the power of a generic community for your content.
- Convert – After building the brand value, creating a community, it is your time to convert them into your paid customers.
Here are some examples of types of content you can create for your business:
- Static pages of your website like company profile, Team profile, product/service description, terms and conditions, refund policy, etc.
- Blogging platform your website. That is the heart of your content marketing.
- Social media posts
- Product or service review
- Image contents
- Video contents
- Case studies
- Paid campaign
The key to content marketing is to create appropriate content for the target audience. You should research your target audience and the platform. And then write an article for the target audience and platform. Give exact information. Do not try to fool your audience with a high volume of keywords only. Use keywords and target the keywords that represent your products.
Social Media Marketing
No business can shine without social media existence. Do not think as Facebook is the only social media market that you can use. Pick your social media according to your product. If you are doing a beauty product business, you should take Instagram more seriously than Facebook.
Facebook is the most necessary social media marketing platform but always keeps an eye on other social media platforms. You can not build your brand image without staying alive on all social media.
Why Social media marketing?
Every business uses social media for brand awareness and more engagement. Bellow, we have listed some essential points:
- Social media marketing promotes your content and engages with your target consumers.
- Social media channels like Facebook, Instagram, Linked In, and Pinterest bring more traffic to your website.
- The most significant appeals of social media marketing are that it allows businesses to reach a wider audience online.
- Social media get primarily used for creating brand awareness.
- You can earn extra revenue selling products on social media.
A large number of people use social media for various purposes. You can use social media to reach those people. That is a great tool to get those who usually do not visit your website by making a google search.
Social media also boosts your other digital marketing campaign. Like you published an e-book and offered the book free to download on purchasing or subscribing to your website. After finishing the campaign, you can use this on social media and tell people to download it, giving you their e-mails.
At first glance, it may look more comfortable to do social media marketing, but there are many things to consider when you start doing that. Asking an expert is the best option before starting your social media marketing.
Let’s talk about e-mails. Do you know about e-mail marketing?
You may be wondering how this marketing even works. Here it is:
- Maximum return on investment: Business is all about investment and return. With e-mail marketing, you will get the highest return possible for your investment.
- Reach a global audience: You can reach a global audience with social media or any other means at such a low cost.
- Easy to start: E-mail marketing does not need a large team of experts to start. There are lots of e-mail marketing tools. You can pick one and start sending e-mails. Do you know the best part? You can start it for free! You can try Mailchimp to have a go.
- Reach already engage the customers: In other means, you reach all audiences, but with e-mail marketing, you can target existing customers and send them new offers and increase sales.
That is the highest level of digital marketing. You may be wondering why I should pay when I have great SEO and social media marketing? Well, PPC or pay per click can bring you many new leads, getting your website to the top of the search result.
It takes time to reach the top of the search engine with content and search engine strategy, but you can set yourself there without that much effort with PPC.
With other means of digital marketing, PPC can increase the number of visitors dramatically, and with a proper tactic, you can turn many of those visitors into your paid customers.
Try Google Adwords and see the magic!
We have tried to give you detailed information on Digital marketing. If you were wondering ‘How digital marketing works’, we hope you now have a better understanding.
Find here related article – Best Digital Marketing Techniques for Startups.